All Posts / It’s finally here.

It’s finally here.

It’s finally here. The weekend we’ve been working towards for the last year. — hours from now we will open the gates and welcome you, the most essential piece of our Firefly family, to The Woodlands for an unforgettable 4 days of music.

I don’t mean use the word unforgettable lightly. Our team spends each and every day insuring that the most seemingly small details come together to create the ultimate festival experience.

As many of you may have already experienced, Firefly is so much more than a list of set times and we pride ourselves on delivering an experience to you at every turn in the Woodlands. What gives the Woodlands life has been an ever evolving project and as we approach our final days of planning and execution, Id like to share with you how we got to this pretty magical place.

The Firefly experience got it’s training wheels thanks to a few pretty talented dreamers. After weeks of research in our first year, the Woodlands took shape with hot air balloon rides, a Brewery, hammocks and arcade games. From our core attractions down to some of the most thoughtfully designed signage in the event industry, we set a precedent for ourselves in year one that would influence our decisions each year thereafter.

Over the next two years, we kept dreaming and listened to your feedback. Our team added more shade, more charging stations, a market full of unique festival vendors, more arcade games, a Coffee House, a headphone disco and changed even changed our food menus all to insure your festival experience was more than you could wish for.

This year is no different and we certainly are not messing around. We’re bringing all the favorites back and even making some bigger and better than ever. Our air conditioned Brewery now sits on a fresh asphalt pad. The Arcade received a make over and will now be The Beercade, featuring all the best vintage games (with places to safely hold your cold beer as you play). We’ve added The Treehouse Session stage and The Pavilion stage to ensure our music experience will always be second to none. And although I may be biased, even our festival merchandise is better than ever before. Designed and produced with only you, our Firefly family, in mind.

We know every detail matters, and we work tirelessly to exceed your expectations for your Firefly experience. Thank you for sharing your ideas, for cherishing our festival experience and for coming back year after year. We can’t wait to see you soon.

Megan Marshall

Operations Director